Milestones
The Montreal Spark
In a Montreal workshop, seven friends bet on a single idea: furniture that adapts to life, not the other way around. A viral debut video and a successful Kickstarter proved the world was ready for a change.
Doubling Down
As we served our first 1,000 households, we launched the Transformer Bench to match our signature table. Our team doubled, focused on solving a familiar problem for growing families: never having enough seats around the table.
Into the Den
We secured a $1M deal on CBC’s Dragon’s Den and successfully expanded into the US market. By blending high-stakes crowdfunding with retail partnerships, we grew our team as we began scaling the Transformer ecosystem.
Breaking Records
Named Canada’s fastest-growing company, we launched a record-breaking $4M Kickstarter campaign. This cemented our status as a crowdfunding powerhouse, allowing us to focus on the next level of precision engineering for 8,000+ households.
Solving the Storage Puzzle
We answered the ultimate user question ("Where do the panels go?") with the Transformer Coffee Table. This integrated storage solution coincided with our Outdoor Dining launch, proving that modular versatility belongs on the patio, too.
Transformer Robotics
We opened our own manufacturing facility in Vietnam to control every cut and brush stroke. With 200 employees and 35,000 families onboard, we launched the Transformer Couch to bring the Transformer Home philosophy into the living room.
Viral Again!
A single video of the Transformer Table in action racked up 130 million views, becoming Instagram’s most-watched product review ever. Our growth accelerated as we scaled international logistics to keep pace with this global "Transformer magic." Today, we bring Transformer magic to homes across the GCC, Europe, including France, Germany, and the UK, as well as Australia and Singapore.
Pursuing Perfection
We released the fourth generation of our iconic Transformer Table. Its refinements are the results of listening to feedback from our 70,000 worldwide customers. These engineering breakthroughs didn't just improve one table; they became the blueprint for the structural integrity of every new collection we develop.
Engineering a Curve
We launched the world’s first Extendable Round Dining Table and partnered with professional organizer and consultant Marie Kondo. This collaboration merged our engineering-first mindset with a global movement toward organized, multifunctional, and joyful living spaces.
From Digital to Showroom
We debuted the Nova Collection at High Point Market, signalling a shift toward physical retail. By placing our precision-built pieces in North American showrooms, we made our "space-saving alchemy" a tangible, in-person experience.
A Decade of Transformations
Ten years later, the same seven friends lead a global team of 1,200 specialists. As we officially release the Nova Collection, we remain obsessed with the structural integrity and fluid living solutions that started in Montreal.